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Oral-B Takes a Road Trip

New tour promotes Power Brush.

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By: TOM BRANNA

Editor

This weekend marks the kick-off to Oral-B’s road trip across America, as it proves that even residents on Manual Street will not go back to their manual brush once they’ve experienced the “WOW” of the Deep Sweep power brush. “We know that power brushes provide an overall better brushing experience but they still lag behind in popularity and everyday usage,” said Rishi Dhingra, marketing director, Procter and Gamble. “So we’re providing opportunities for consumers to experience the ‘WOW’ feelin...

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